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Smart Self-Publishing
An Author’s Guide to Producing a Marketable Book
Does this mean you can successfully sell
your book? Of course, you can. For years we
have told authors that you can do very well
handselling—that is, go to every event
where you can set up a table or a booth, and
sell your book for full price or a minor dis-
count. Street festivals, book fairs, farmer
markets, craft shows, church fairs and the
like. Talk about your book. If your book is
nonfiction, arrange to talk about the sub-
ject at local clubs and churches. Let people
know through social media where you’ll be
and when. Keep the buzz going and work
hard for your book! You can’t sit back just
because your book is on your Web site or
Amazon.com.Maintaining control
Most self-publishing authors have made
that decision because they want to maintain
total control over their product.
Control means that you have input in de-
cisions regarding the text, cover, and title.
Control means that the book will actually
be produced, rather than be left on the shelf
in the office of a rights-buying publisher.
Control means that a self-publishing author