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20

Smart Self-Publishing

An Author’s Guide to Producing a Marketable Book

Business details

Riding the distribution roller coaster

Brave new worlds of technology

Summing things up

But remember, that no matter which di-

rection you choose—doing your book on your

own, working with an online printer or a

book packager—your success will be mea-

sured by your professionalism and your

constant marketing of your book. Your book

must look the look and you will need to walk

the walk.