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1

Smart Self-Publishing

An Author’s Guide to Producing a Marketable Book

This is a revised, updated, and condensed

version of the first chapter found in the third

edition of

Smart Self-Publishing.

N

OT

TOO

LONG

AGO

THE

publishing world was

quite different from what it is today. People

wrote books—poetry, essays, and novels.

They sent their manuscripts off to publish-

ing houses in big cities, and agents, or

editors chased them down with a contract.

Advances were paid and sometimes royal-

ties followed. Unknown authors—if they

were any good—had a chance. The publish-

ing industry has changed dramatically,

though, and yesterday’s publishing success

story is usually today’s fairy tale.

This does not mean that writers won’t be

able to find outlets for their books. Certainly

some will be purchased by rights-buying

houses, but most will not. Our book,

Smart

Self-Publishing

, was written for the latter

group. Their success story may well be found

in self-publishing—especially if the actual

1

Ways to get

published