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5

Smart Self-Publishing

An Author’s Guide to Producing a Marketable Book

of money on the national level, perhaps hun-

dreds of thousands of dollars per title. Even

nationally known writers need the boost of

marketing hype. A cover of

Publishers

Weekly

trumpets:

K

ING

OF

THE

S

EASON

It’s very difficult for a self-publisher or small

presses to compete with this kind of blitz.

The number of authors turning to self-

publishing each year is staggering. R. R.

Bowker, the company that issues ISBNs in

the United States, reports that in “2015,

727,125 ISBNs were applied to self-pub-

l ished works.” That f igure includes

situations in which several ISBNs are ap-

plied to a single work as required for the

hard cover, soft cover and e-version editions.

Of that number, 625,327 ISBNs were issued

to single versions of self-published titles.

This indicates an “explosive growth of self-

publishing and self-publishing services” as

tracked by the company for many years. The

company said that it represents a 21 per-

cent increase since 2010.

Stephen King roars into Fall with two new titles

backed by a multimillion-dollar marketing campaign.