An Author’s Guide to Producing a Marketable Book
of money on the national level, perhaps hun-
dreds of thousands of dollars per title. Even
nationally known writers need the boost of
marketing hype. A cover of
It’s very difficult for a self-publisher or small
presses to compete with this kind of blitz.
The number of authors turning to self-
publishing each year is staggering. R. R.
Bowker, the company that issues ISBNs in
the United States, reports that in “2015,
727,125 ISBNs were applied to self-pub-
l ished works.” That f igure includes
situations in which several ISBNs are ap-
plied to a single work as required for the
hard cover, soft cover and e-version editions.
Of that number, 625,327 ISBNs were issued
to single versions of self-published titles.
This indicates an “explosive growth of self-
publishing and self-publishing services” as
tracked by the company for many years. The
company said that it represents a 21 per-
cent increase since 2010.
Stephen King roars into Fall with two new titles
backed by a multimillion-dollar marketing campaign.